Fayrefield Foods have been bowled over by support after staff were joined by former England cricketer Darren Gough on a 176-mile cycle ride in aid of Mid-Cheshire Hospitals’ MRI Scanner Appeal.
The company has received a staggering £30,000 in donations – with the total still rising – after completing the Cheshire Cycle 70 Route over the August Bank Holiday weekend.
The 13-strong team was headed up by managing director Nick Hilton and cycled under the company’s award-winning ‘Collier’s Powerful Welsh Cheddar’ brand, of which Darren Gough is the ambassador.
The circular course, which started and finished at Fayrefield’s head office in Englesea House, Barthomley Road, took them two and a half days to complete, with the team not only cycling to support the MRI Appeal but also in memory of Theresa Kerr – a former director of Fayrefield Foods.
Darren, who was joined by partner Anna, said: “I’ve known the people at Fayrefield now for five years and got really close to Theresa. I’ve been an ambassador for the product for about five years and the company said they were doing a bike ride and I said ‘count me in’. It’s been fantastic and a great way of remembering Theresa.”
Darren recently completed a 300-mile charity cycle ride between the five Ashes grounds that hosted the 2005 Ashes series, raising £320,000 for charity in the process.
He added: “Some of the views in Cheshire that we’ve seen along the way have been beautiful. Well done to everyone here, many had never really done distances like this before but they did so well. It was a huge team effort and a lot of fun and hopefully we’ve raised a lot of money for the charity along the way.”
Along the Cheshire Cycle 70 Route the team took in locations including Weston, Hough, Wybunbury, Audlem, Malpas, Chester, Ellesmere Port, Knutsford, Alderley Edge, Macclesfield Congleton and Alsager – with blocks of Collier’s helping to fuel them as they went. They were also supported by Ben from Community Recycle Cycles and Supreme Cycles, both in Crewe.
Fayrefield Foods managing director Nick Hilton said: “It was a tough challenge but all for a very worthy cause. We’ve been overwhelmed by the amount of support we’ve received from friends, family and colleagues within the dairy industry and I’d like to thank everyone who has donated. I’d also like to thank Darren and Anna Gough for joining us, as well as those who supported us during the cycle. It’s been great fun along the way and a tremendous effort from everyone involved.”
Mid Cheshire Hospitals Charity launched its appeal last year with the aim of raising £1m for an additional MRI scanner at Leighton Hospital. The current scanner is working to full capacity and a new one is vital in helping to save more lives.
Charity manager Laura Riddle said: “On behalf of Mid Cheshire Hospitals Charity I would like to send our sincere thanks and gratitude to the team from Fayrefield Foods for taking on this fantastic cycling challenge in support of our MRI Scanner Appeal. Thank you to all who took part and all those who have donated and contributed to the absolutely staggering amount of £30,000 raised towards the appeal, we are so grateful for your support.”
Donations can still be made by visiting www.justgiving.com/Colliers-Cheshire-Cycle-Tour/