The idea for the Collier’s brand was sparked by Wales’s proud industrial heritage.
Collier’s Powerful Welsh Cheddar’s characteristics are those of the Welsh coal miners: reliability, power and integrity. Collier’s founder’s grandfather was a miner. As a child our founder was struck by the strength of the mining community and the sense of camaraderie from the miners who worked in such harsh, dangerous conditions. Cheese was an important part of the miners’ diet. It was nutritious, tasty, simple to pack, with no waste. It was the ideal food to sustain miners as they worked below ground for many hours at a time. Collier’s Powerful Welsh Cheddar is a tribute to Wales’ proud mining tradition and a reflection of today’s appreciation of quality and taste.
Now for the first time Fayrefield have commissioned a short film that explores the tradition and values behind the brand. The film, released online, tells the story of the heritage and the emphasis on quality that has become synonymous with Collier’s Powerful Welsh Cheddar.