Fayrefield launch a taste of New Zealand with Kiwi Gold cheddar

Wednesday 14 October 2009

Fayrefield Foods are to offer a fresh taste of New Zealand with the launch of a rich mature cheddar, Kiwi Gold, which won a Gold medal at this year’s International Cheese Awards.

Kiwi Gold Cheddar

Launched in Sainsbury’s stores from today (14 October), the new cheese is made by a co-operative of New Zealand farmers, who make some of the best and most consistent cheddars in New Zealand. It uses milk from free-range cows that graze outdoors all year round.

Its packaging, featuring a compelling image of free-range cows grazing lush pastures under a snowy mountain peak, evokes the pure beauty of New Zealand, and reinforces the cheese’s natural credentials.

Fayrefield Foods Marketing Director Pat Brunt says:

“When the Anchor brand was withdrawn from sale last year, customers were left without the opportunity to buy New Zealand cheese in mainstream supermarkets,” he says.

“The Kiwi Gold brand fills this gap for an everyday cheese from New Zealand, offering an authentic, smooth and full flavoured cheddar with sweetness and character. It is clearly labelled as flavour 4 strength to make it easier for customers to choose.”

Kiwi Gold is available in 400g packs from October 14th at Sainsbury priced at £2.99.